Victoria Swift is a senior healthcare executive with more than a decade of experience spanning healthcare management, strategic business development and the creation of high-performing, patient-focused organisations.

As a key member of the leadership team at The Marylebone Practice, Victoria is responsible for driving the Practice’s strategic and commercial development, working closely with Dr Sera Shoukru to establish and shape the long-term vision of the business. Her remit encompasses growth strategy, commercial partnerships, brand development, operational infrastructure and the creation of an exceptional patient experience.

Victoria has played a central role in developing The Marylebone Practice as a distinctive proposition within London’s private healthcare landscape, establishing relationships across healthcare, hospitality and corporate sectors and identifying opportunities for strategic growth and collaboration. She brings a commercially sophisticated and highly relationship-driven approach, with a particular focus on building partnerships that create genuine value for patients and organisations alike.

Her philosophy is grounded in the belief that the future of private healthcare lies in combining outstanding clinical expertise with a more considered, preventative and personalised model of care. Victoria is committed to building The Marylebone Practice as a leading private healthcare destination — distinguished not only by the quality of its medicine, but by the calibre of its people, partnerships and patient experience.

Together with Dr Sera, Victoria is focused on building a practice with long-term ambition: one that sets a new standard for sophisticated, relationship-led private healthcare in London.